By developing tangible communication tools, Cause&Effect assists socially responsible companies to receive greater recognition for their efforts and not-for-profit organizations receive a greater voice for the work they do and those they serve.
Through a virtual, dedicated team of associates we provide strategic planning as well as the required communication tools, including;
- branding and positioning
- video material
- community messages for television and radio
- graphic design and production
- strategic web development or re-design
Cause & Effect is committed to helping our clients prosper, provide and be recognized.
Corporate Social Responsibility
Many of Canada’s most successful companies have realized that it’s no longer acceptable to just do well by doing good. It’s expected—by consumers, by shareholders, by employees, by the public at large. It’s also a sound long-term investment.
Over the last two decades, consumer and market research has shown that the benefits of a company’s investment in the community can lead to an enhanced corporate reputation, strengthen employee commitment, create stronger and more vibrant communities, and increase customer loyalty to a brand.
In addition to the expectation by the public for greater corporate social responsibility, the widely reported cut-back in government spending and staffing has also put pressure on everyone involved; non-profit organizations, communities, individuals, and last but not least, business.
By harnessing tangible communication tools Cause&Effect assists community active companies in their cause-related initiatives or with the strategic support they may need to assist designated not-for-profit organizations - which in turn provides valuable recognition for all concerned.
A Voice for the Charitable Community
To reach those they support and those whose support they need, not-for-profit organizations need a voice. Consumers and companies are inundated with requests from charitable organizations for their support, and in this highly competitive atmosphere (full of other organizations also doing worthy work in our community!), it’s critical that organizations express their purpose in a way that’s meaningful to those they are trying to influence. And in the long term it’s more than just receiving a cheque—it’s about cultivating a relationship between the benefactor and the organization.
As these organizations work tirelessly and passionately they often lack the communication tools to build a bridge with those who can help them to both prosper and provide. This may include branding the organizations purpose and personality, tangible communications tools such as video or print material, or harnessing the web’s unique ability to move consumers from awareness (Cause) to action (Effect).
Cause&Effect goes the extra mile in understanding the communication needs of the organizations we work with – from in-depth needs analysis to planning, from recommending the right media or tools, to the production of the finished material. All of which depends on what the organization is trying to accomplish while keeping the message clean, simple and consistent.
