Cause&Effect assists socially responsible companies to receive greater recognition for their efforts and not-for-profit organizations to both prosper and provide for those they serve.

With this commitment comes the time and attention that’s necessary to better understand the needs and objectives of our clients and in turn provide practical solutions to their communication challenges.

Communications Planning

It’s often been said that ‘if you fail to plan, you’re planning to fail’. For many corporate communicators and not-for-profit organizations, creating a strategic plan can be a daunting experience.

Communications Planning does not have to be a painful process. With the right support and effort, it can ensure that everyone in the organization are ‘on message’ and keep the organization focused in all aspects of it’s marketing effort.

Cause&Effect has assisted organizations with communication planning that is strategic, ‘tested’, focused and effective.

Branding and Positioning

To influence those who an organization is hoping to reach, a worthy initiative needs to have branding—or more specifically, purpose, promise and personality—all of which needs to be meaningful to the target group.

Defined as a ‘name and personality that conveys a mutually-valuable relationship between the initiative and the intended target groups’, branding is not advertising. Nor is it just a slogan, logo or video (which are just tools of branding). Branding is about formulating an idea that resonates with your target group.

Cause&Effect’s dedicated team of associates can assist organizations to create relevance, energy and clarity in their communications effort.

Video Presentation and Messaging

With its combination of spoken word and unspoken elements, video continues to be a powerful medium for giving voice to those in need or those who are making a difference in our communities.

Whether it be a video thank-you delivered by email to a corporate donor, a compelling story on an organization’s website, or a promotional video to accompany presentations, the visual and sound capabilities of video offer an ideal means of ‘person to person’ communication.

Cause&Effect works directly with corporate, government and not-for-profit clients to develop and produce video material that’s focused, effective and versatile.

Public Service Messages

Marrying the medium of television with the sight, sound and emotion of a compelling community message (commonly called public service messages) can be a powerful way to reach and influence consumers. As can messaging that capitalizes on radio’s ‘theatre of the mind’, niche audiences and mobility.

Radio and television are powerful communication tools when used effectively, and Cause&Effect’s team of experience writers, producers and directors use clear, strong communication to connect companies to communities or consumers to causes.

Graphic Design & Production

Many corporate and not-for-profit clients are looking for a creative resource where they can get advice from experienced people and practical solutions to their communications challenges.

By providing clients with the services of a virtual team of art directors, designers and writers, we are that creative resource. This approach also allows us to match individual projects with suitably skilled professionals, to ensure clients have the best resources available.

Cause&Effect services include;

• Display advertisements
• Annual reports
• Brochure design and content
• Newsletters
• Posters
• Promotional materials
  
  
  
  
  

Web Strategy and Development

The fundamentals of media are changing. In fact, hours per week spent on the internet in Canada is now higher than radio and television, and it's estimated that by 2006 online advertising will exceed all off-line advertising combined!

With this change however, there will be even more powerful opportunities to give voice to those who need it. Web based communications levels the playing field for all types of organizations while creating a deeper connection among consumers with the issues that are important to them—and it’s a well known fact throughout the not-for-profit sector that donating and embracing issues online is now fundamental.

Cause&Effect’s experienced team of web strategists and designers can provide socially responsible companies and not-for-profit organizations with services that are designed to capitalize on the web’s unique ability to move consumers from awareness (Cause) to action (Effect).

Whether it be creating an army of donors or volunteers, or demonstrating to consumers how a company is making a difference in their community, Cause&Effect can provide strategic, effective and efficient, web-based solutions.